How Important Is Product Packaging? What to Expect this Year
What are consumers looking to purchase this year? In a store filled with thousands of products, standing out throughout the aisles is no easy task—catching the eye of the consumer is difficult. Here is a quick list of packaging trends that tops our list for the year.
Packaging with Transparency
The culture trends in the sense of food, as shifted to a very health conscious group of shoppers, thus there is a common expectation that brands reveal straight forward and transparent information on their packaging. This new type of consumerism, has the type of shoppers that want to select items and know two main things—ingredients and health benefits. This sounds simple, but the battle is delivering the right information in the best presentation possible—easy to understand.
While transparency of the ingredients and health benefits are essential, they are not the only two factors consumers are responding well to. There must be transparency of the actual product inside as well. Inside and out transparency, shows the consumer exactly what they can expect from a quality standpoint.
Packaging that’s Reusable
In recent survey done by Mintel, they found that over 63 percent of consumers saw reusable packaging as a determining factor for making their purchase. Consumers will also factor in sustainability in order to make a purchase decision when they view quality and price as equal. Brands must begin to adapt to this trend as it is expected to grow in the next few years, if they are expected to capitalize and stay competitive in the marketplace.
Packaging with Options
There is no one right way for consumers when it comes to packaging. For example, Millennials will shop based on packaging based on individual needs, while shopper in larger households are more concerned with value-sized products that have attached discounts. The consumer group with smaller households will look towards purchasing trial versions and are more open to trying newer brands when they don’t have to commit to buying the full size.
Brands have to be aware of the trends based on what the market shows, which is 61% is made up of one and two person households. This means that the serving sizes will be significantly smaller. Depending on the customer base at the retailer, distributors should be able to adapt accordingly.
Packaging with Flexibility
Today, the preferred packaging has strayed away from the rigid and structured variety, to more of with flexible material. Products that are more flexible can be stored in more than one place such as the refrigerator and pantry while easily portable for carrying along to work or school. Distributors are beginning to identify the trend given that this packaging takes up less space on shelves and sell easier. Tight seals at the top should be utilized if the packaging is for multiple servings.