Consumer Trust Increases for In-store Delis
The grocery store deli offers much more than meat and cheese. In fact, the deli is becoming a more trusted source of fresh, quality ingredients for shoppers in the U.S., Canada, and the U.K., according to a study by the Culinary Visions Panel. Shoppers around the world agree that there are many great reasons to stop at the deli counter on your next visit to the grocery store.
Enjoy fresh, quality ingredients
According to the study, over 90 percent of respondents are in favor of trusting deli departments when purchasing fresh, quality ingredients. This holds particularly true in America and Canada, where consumers agree that the supermarket deli is an excellent source of not just delicious but also healthy selections.
Try new foods
The grocery store deli provides an opportunity for shoppers to try new and unique foods that they would not normally make at home or otherwise experience. In fact, 65 percent of shoppers in the U.K. and 58 percent of American shoppers show particular interest in sampling new deli items.
Meet dietary needs
In the U.K., 35 percent of respondents said they were willing to eat something healthy, even if it meant a compromise on taste. For those who follow vegetarian, vegan, Paleo, low-carb, or gluten-free diets, it is important to find food items that meet their specific needs. Fortunately, grocery store delis offer a variety of choices that making sticking to all types of dietary requirements easier, more manageable, and more exciting.
Convenience and quality
Let’s not forget that the deli also offers quick and attentive service. Some stores offer the option for shoppers to purchase their food items right at the counter without waiting in line at the front of the store. The convenience of such service does not sacrifice quality, for quality, fresh items are an essential component of what makes delis appealing and trustworthy from the consumer perspective across the board.
Given these key factors, all of which bring foot traffic to the deli counter, it is no wonder that grocery shoppers around the world are putting their trust in their local supermarket delis.