America – Shifting Food Issue Beliefs

The International Food Information Council Foundations’ 2016 Food and Health Survey suggested that a significant amount of Americans have changed their minds and or their behaviors toward issues of nutrition and foods within the last year.

When asked whether their opinions had changed about a number of dietary components:

  • 31% indicated that they’d changed their mind about at least one of them, with media headlines and articles at or near the top of the sources that altered their opinions, in most cases.

Kimberly Reed, IFIC Foundation president stated, “2016 is a big decision-making year for Americans. Not only do we have an upcoming presidential election involving more conversations with new voters, emerging technologies, and changing demographics, we also see more factors influencing Americans’ food decisions.

Reed also stated, “Our 11th annual survey shows that the food dialogue has gained momentum over the past year, with factors including health status, gender, income, education, and age influencing Americans’ views on the food they eat.”

Impact of the Media

The media caused a less healthful view of enriched refined grains, saturated fat, added sugars, and low-calorie sweeteners.

Whole grains, protein from plant sources, and natural sugars were among the dietary components that gained a more healthful opinion from consumers based on media headlines.

More Americans are scrutinizing food labels:

  • 47% look at the ingredient list on food or beverage packages when deciding what to purchase, up from 40% in 2015.
  • 35% of Americans define a “healthy” food that doesn’t contain or contains minimal amounts of certain components such as fat and sugar.

The survey also found that:

  • 57% of Americans are trying to lose weight, with 23% trying to lose up to 10 pounds and 34% trying to lose 10 or more pounds.
  • One in four Americans has changed their diet in the past year, by eating more fruits and vegetables, drinking water or low- or no-calorie beverages or making other small changes.
  • More than 70% of consumers trust the safety of food produced in their region of the country
  • 24% trust the safety of food from another country
  • Consumers also more likely (55 percent vs. 49 percent) to trust the safety of food from a local restaurant than the safety of food from a national chain restaurant

Americans are clearly becoming more aware of their purchasing power and have taken a keen interest in their health, wellness, diet, and nutrition. The media with its great influence and power as played a major role with these perceptions according to this survey and has exposed a nerve within the food industry as a whole.

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