The Impact of Expired Products on Supermarket Sales & Shopping Behavior: A 2018 Survey Report

With a startling lack of research on how expired food sales impacts consumer behavior, this report is a first of its kind. Taking a deep dive into the social and financial impacts of having expired products in-store and selling them to shoppers.


35% of shoppers say they are extremely likely to stop shopping a store after a trend in expired product purchases.

This national survey study of grocery shopping decision-makers identifies many additional insights into consumer reactions following a purchase of expired food. You won't want to miss it.

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What's in the eBook?

  • Key store-level causes of expired food
  • How often consumers check expiration dates
  • Social and financial impact of expired food on stores
  • Virility of a poor shopping experience