The COVID-19 pandemic brought rapid and seismic shifts to the way the grocery industry does business. Even with surges in revenue, practices had to be continually adjusted to meet the changing needs of consumers. Now that the country is poised to emerge from pandemic-era shopping, some adjustments may become permanent. Some of these innovations were brought on stronger by shifting needs; some have been a long time coming. What will grocers invest in the most after facing the challenge of COVID-19? Grocers will invest in streamlining omnichannel grocery—particularly online services—as well as in AI and cloud technology, hiring and labor, and the continuing development of private labels.