Metcalfe’s is a fourth generation independent grocer that strives to put the local Madison, WI community first. “It’s a people business for us,” says Metcalfe’s COO and Co-Owner, Kevin Metcalfe. “We’re providing food that’s going on a family table, and we take that to heart; it’s part of our DNA.” By showcasing local products, raising millions for nonprofits over the years, and being extremely proactive when it comes to guest safety, Metcalfe’s has become a leading example of how grocers can truly provide for their communities.
Providing for their community involves a dedication to customer values. A critical value alignment for Metcalfe’s is a commitment to sustainability—which was, and continues to be, a huge deciding factor in the grocer’s partnership with Date Check Pro. “Our customers are really passionate about transparency and wanting to know about where their food is coming from…[and] where it’s ending up,” says Lisa Grudzielanek, Assistant Director of Operations. “Date Check Pro and Stop Waste Together play a key role in [moving] sustainability to aisles.”
Metcalfe’s was instrumental in helping Date Check Pro develop nonprofit program Stop Waste Together, which involves tagging soon-expiring products to prevent food waste and save customers money. “We’re tagging items to incentivize people. It's not about the profit side of it,” Metcalfe explains. “It’s about getting that product off the shelf and not into the landfill.” The combined effects of Date Check Pro and Stop Waste Together have allowed Metcalfe’s customers the satisfaction of knowing the grocery store cares about the short and long term effects of food waste on the environment.
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It’s a people business for us. We’re providing food that’s going on a family table, and we take that to heart; it’s part of our DNA. During the pandemic, we had the opportunity as owners where we could be on the front lines, and so, it gave me the opportunity to see our customers and interact with them on a one on one basis. It just really reinforced my passion for this business and really the people that we work with but the people that we serve, and that’s our customers.
Our customers are passionate about the environment, they're passionate about making the world a better place than we have now,, leaving it better for the next generation - and so waste is part of that. So our customers are really passionate about transparency and wanting to know about where their food is coming from but also where it’s ending up.
Part of that is just making sure that that stuff doesn’t go to the dumpster, our biggest impact also is just making sure that the waste side of things doesn’t continue to fill our landfills. How we impact the earth today obviously has an impact tomorrow.
Sustainability is a huge part of our growth and success. Date Check Pro and Stop Waste Together play a key role in that they move sustainability to aisles, they give us a metric and a way to be sustainable within our aisles. It’s a great program to prevent waste obviously from going to the landfill. I don’t know how you can really focus on sustainability without figuring out how to manage your waste and that’s what this program does for us.
In developing the program Stop Waste Together with Pinpoint, it was important that we educate our consumer. We’re tagging items to incentivize people, it's not about the profit side of it, it’s about getting that product off the shelf and not into the landfill. Customers can have the satisfaction or know that the values that maybe that they care most about are aligned with our values, and by shopping at Metcalfe's they’re supporting these initiatives. From there it’s like okay, I want to help participate so what can I do to make sure I'm making a difference, too, and number one it’s maybe by shopping Metcalfe’s but secondly it’s actually by choosing those products. You can feel good about buying it because you know you're doing good for the environment and everyone involved.
If you’re feeling good as a shopper you’re gonna come back for more of that feel good. And so I think that helps our engagement and our loyal customer base. They keep coming back for more.
Tim and I, we’re generational. So we have fourth generation, myself. Fifth generation. There are customers that have been shopping with us for a long time, and you know we affect people’s lives through food.
We’re always trying to align our values with all our vendors. But specifically this one, there’s just, this one we had a mission we had a common goal in mind we had very similar backgrounds and interest in terms of why we were doing this.
It was very easy with Date Check Pro and Pinpoint software to make that leap because we align a lot of our values.